First let’s tackle the roots of modern, commercial root beer.
I’m still investigating its historic ancestors.
Modern, commericial root beer began with Charles E. Hires.
He was a pharmacist who lived in the Philadelphia, Pennsylvania area.
He started selling a flavored mix around 1870. He initially called it Hires Herb Tea, but soon changed the name to Hires Root Beer. It was a dry powder which came with instructions to mix it with water, and sugar, to produce a carbonated beverage. Soon after, he switched the product to a liquid concentrate instead of a powder.
He made a big splash with his beverage at the Philadelphia Centennial Exhibition in 1876, as a temperance alternative to more alcoholic beers.
Around 1890, he started selling a bottled, carbonated, pre-made version, and the rest, as they say, is history. Even with some Root Beer competition from A&W in California and Barq’s in Louisiana, Hires Root Beer became one of the biggest selling soft drinks in the United States for most of the 20th Century. It remained the king of soft drinks, until Coca-Cola unseated it with its marketing push in the 60s and 70s.
Here’s a lovely pamphlet from around 1892 made available in its entirety thanks to the University of Iowa: Hires Root Beer
Hires Root Beer
And here’s a list of some of the ingredients Charles Hires claims were in his root beer circa 1920:
Birch Bark – United States, New England
Chirreta – India
Dog Grass – Germany
Ginger – Africa
Ginger – China
Ginger – Jamaica
Hires special plant
Hops – United States, Northwest
Juniper Berries – Italy
Licorice – Spain
Licorice – Russia
Sarsaparilla – Honduras
Sugar – Cuba
Vanilla – Mexico
Wintergreen – United States, North Carolina
Yerba Mate, Brazil
Funny, Yerba Mate! And Hops!
Most people assume that the “Hires Special Plant” in this list was Sassafras.
Dog-Grass may be Couch-Grass, (Agropyrum repens), whose, “roots have a sweet taste, somewhat resembling liquorice,” and were used medicinally.
Chiretta (Swertia chirata) appears to be a Gentian-like plant which is, “used a great deal in India as it has two valuable bitter tonic principles.”
The next big change in Root Beer came in the 1960 when it was determined that the safrole in Sassafras could be linked to cancer in rats. Sassafras was banned from food products and all commercial root beers had to be reformulated with a different balance of flavors. Primarily, Wintergreen came much more to the fore in modern Root Beer.
As an afterward, Hires Root Beer ended up in the hands of the people at the Dr Pepper Snapple Group. Unfortunately, the Dr Pepper Snapple Group already had a Root Beer, A&W, and have gradually phased Hires out in most markets. It seems, they mostly bought it for the name. It is now very difficult to find Hires Root Beer, except by special order from some Internet marketers and (apparently) those olde tyme, fun loving people at Walmart.