Received the following question from a reader of the blog:
I notice that I/we can no longer read full posts in Google Reader (or other feed readers, I’d imagine). Is this because you’re now sporting ads from an ad network? (And if not, might you consider resetting the new and handsome looking blog back to full feeds?)
When we talked to our tax preparers this year, I decided I would try to write off some of the not insignificant costs for the blog.
Talking to them, however, they told me it is difficult to claim these expenses unless you are at least trying to make money off of what you are doing. Since I have never even tried to make a cent off the blog, I decided the easiest way to try to make money, would be to run an ad network. Not that the fairly meager traffic which crosses the blog will actually even make enough money to pay for the hosting.
What do people think of the Foodbuzz ads? They are often for giant companies like Quaker and whatnot, but I find them fairly tasteful and non-distracting. Besides, I do, in fact, have Oatmeal for breakfast every day, though from Bob’s Red Mill, not Quaker.
I briefly tried google ad words, but they kept putting up ads for things that I was trash talking in the posts, so that really didn’t work for me.
I have been experimenting with truncating the RSS feeds, not to drive traffic, but to prevent content theft. There are a lot of sites out there that harvest RSS feeds and republish them without credit. I guess they somehow make money from them using google ad sense. A number of my friends have fallen prey to these “sploggers”, as have I. Apparently the two best ways to prevent content theft are to include a copyright in your RSS feed and to truncate your feed.
How inconvenient is this for people?
I’m still experimenting with the settings of the “Better Feed” plugin so nothing is really written in stone at the moment.